The fastest way to lose someone halfway through a quote form is to ask them a question that obviously doesn’t apply to them.
You’ve felt it yourself. You’re getting a quote for something, you’re three questions deep, and up pops “how many storeys is your loft conversion?” when you’ve just told it you live in a flat. It’s a small thing. But it’s the moment your brain goes “this wasn’t built for me”, and the tab gets closed.
That’s the thing most quote forms get wrong. They ask everyone everything, because building a form that adapts is a faff and asking the lot is easy. The result is a long, generic questionnaire that’s irrelevant to roughly half the people filling it in, and a pile of useless answers for whoever’s reading the submissions.
So Quotify now does conditional logic.
Show questions only when they matter
The idea is simple: a question (or a whole step) only appears if an earlier answer says it should.
Say you’re quoting kitchen renovations. You ask how big the kitchen is up front. For a poky galley kitchen, asking about island worktops and a butler’s pantry is just noise. So you set a condition - show the Style step only if the kitchen is bigger than X - and that step quietly stays hidden for anyone it doesn’t apply to. They never see it. They never wonder why you’re asking.
In Quotify you wire it up in plain English: pick an earlier question, choose a condition - is greater than, equals, that sort of thing - and set the value. Done. The form branches based on what people actually tell you, not what you hoped they’d tell you.
Shorter form, better quote
There are two wins here, and they pull in the same direction for once.
The obvious one is length. Every question you don’t ask is one less reason to give up. A form that feels short and relevant gets finished. A form that feels like a tax return doesn’t. Conditional logic lets you build something that’s genuinely thorough underneath but only ever shows each person the slice that’s relevant to them.
The less obvious one is accuracy. The whole point of a quote form is to land on a number that’s actually close to reality. You can’t do that with broad strokes: you need the right follow-up questions. Conditional logic is how you ask the detailed, specific stuff without burying everyone under questions meant for someone else. Big job? You dig deeper. Small job? You don’t bother. The estimate gets sharper and the form gets shorter.
It just feels bespoke
Here’s the bit I actually care about. When a form reacts to your answers, it stops feeling like a form. It feels like someone’s paying attention. The questions follow on from each other, the irrelevant stuff never shows up, and the whole thing reads like it was built for your specific job.
It wasn’t, obviously. It was built once and it’s branching on the fly. But the person filling it in doesn’t know that, and they don’t need to. They just get a form that seems to know what it’s doing - which is exactly the impression you want to be giving before someone’s handed over their details.
Build forms that ask less and find out more. Go and have a play.