There’s a quiet little graveyard inside every SaaS product. It’s the spot where someone lands on the “create new” screen, sees a blank form, realises they’re going to have to think, and closes the tab. Tool was fine. They just couldn’t be bothered to start.
I’ve watched it happen with Quotify. Someone signs up to build a price estimator, lands on a blank form with a single lonely question on it, and… nothing. Not because the product’s hard to use. Because a blank anything is intimidating. Blank doc, blank canvas, blank form. The cursor sits there blinking at you like it’s judging your life choices.
So I’ve done something about it. Quotify now ships with a proper template library.
Pick one, tweak it, publish
The idea is dull in the best way: don’t make people summon a form out of thin air. Give them one that already works, let them change the bits that don’t fit their business, and get them to a live estimator in minutes rather than “I’ll finish it later” (which, as we all know, means never).
There are six to start with, and they’re not random. They cover the kinds of businesses that actually charge variable prices rather than a flat fee:
- Web Design: scope projects by type, page count and add-ons
- House Cleaning: price domestic cleans by type, size and add-ons
- Photography: book shoots by occasion, hours of coverage and extras
- Home Renovation: estimate jobs by room, size and finish
- Event Catering: quote by event type, guest count and menu
- Removals & Man with a Van: price moves by property size, distance and helpers
Why these ones
If you squint hard enough, they’re all the same shape. A base service, a couple of variables that move the price, and some optional add-ons bolted on top. That’s honestly about 90% of quoting for most service businesses. Nail that structure and swapping in your own specifics - your rates, your services, your wording - is the easy part.
Which is the whole point. The template isn’t meant to be the finished article. It’s a head start. You’re meant to edit it. The win is that you’re editing something concrete instead of conjuring it from nothing, and editing is a job your brain knows how to do at 9am on a Monday. Building from scratch is not.
And if your pricing is weird
Some businesses don’t fit a tidy template, and that’s allowed. Start from scratch is still right there on the same screen - a blank form with a single question to build on. If your pricing model is genuinely strange, you’ll probably want it anyway. But for everyone else, there’s now no reason to begin with an empty page.
The thing I keep coming back to is that the first five minutes are where you win or lose someone. Nobody abandons a tool because it lacked a feature they hadn’t found yet. They abandon it because the start was a faff. Templates fix the start.
Go and build something. Hit Create Form today from the dashboard.