One of the most common questions businesses ask is whether they should display their prices (or at least estimates) on their website.
It’s a hotly debated topic, and we often get asked whether we publish our own pricing and if our clients should do the same.
So, should you display your prices online?
Our answer: Absolutely YES!
Below, we’ll explore the key benefits of showcasing your pricing structure on your website. We’ll discuss how it builds trust, aids client research, and improves lead qualification.
The benefits of displaying pricing online
There are three major advantages to making your pricing visible:
- Transparency
- Client Research
- Pre-qualification
Transparency & trust
Displaying your prices demonstrates honesty and openness. It’s like saying, “Here’s our service or product, these are the benefits, and this is the cost.” You’re not hiding it or making it difficult to find. Instead, you’re taking a stand and showing confidence in your pricing.
- Be confident in your pricing.
- Be confident in the value and benefits you offer.
- Be confident in your services or products.
Clients conduct research before purchasing
Publishing your pricing allows potential clients to see the full picture: the benefits, the value, and the cost. Many companies showcase their value but stop short of sharing their pricing, leaving customers in the dark.
According to Oberlo, 81% of consumers research online before making a purchase. Your potential clients will look you up before deciding to work with you, so make it easy for them to understand your services inside and out.
If a visitor has to contact you just to get a price, it adds an unnecessary hurdle, which may push them toward a competitor who provides clearer information.
Pre-qualification
Being upfront about your fees helps filter out inquiries from those who may not be able to afford your services.
While this may lead to fewer inquiries, the quality of leads you receive will be significantly higher.
Common objections to displaying pricing
Despite the benefits, some businesses hesitate to publish their prices. Here are common objections and why they shouldn’t hold you back:
“We sell based on value”
Selling on value is crucial, and your website should clearly communicate this. However, every business has some form of a pricing structure - why not share it?
”Competitors will see our pricing”
So what? Good competitors likely already have a rough idea of your pricing.
”Discussing money isn’t part of our culture”
While some cultures may shy away from discussing money, transparency in pricing is essential for running a successful business.
Tools for displaying pricing
If your pricing structure is straightforward, listing your prices is simple. However, if you have multiple pricing tiers or a complex model, consider using these tools:
Comparison tables
Comparison tables are great for displaying tiered service plans or product options in a clear, organised manner.
Quote builders
If your pricing depends on multiple factors, a quote-building tool can help potential clients generate an accurate estimate.
This can be a custom web form or a bespoke application designed to simplify the quoting process.
This is where we come in…
Introducing Quotify
To help businesses streamline pricing inquiries, we developed Quotify, a web app that allows you to create custom quote forms and embed them on your website. With an intuitive form editor and customisable settings, Quotify enables businesses to provide interactive pricing forms in minutes.
Currently in beta, Quotify is available to try for free! Try it today and start helping your clients.