When we first launched Quotify, the product was laser-focused on helping businesses generate quotes quickly and easily. The word quote was natural. Everyone knew what it meant, and it explained exactly what the tool delivered.
But as we’ve watched our users, listened to feedback, and thought about where Quotify is heading, we realised the word quote was starting to hold us back.
The problem with “Quotes”
- Too narrow: Not every business deals in quotes. Some need estimates, enquiries, registrations, requests, or even just lead capture. The word quote suggested the product was only for traditional service providers.
- Perception issue: Some industries (like creative, legal, consultancy) don’t like to frame their first client interaction as a “quote.” It felt transactional rather than conversational.
- Limiting the roadmap: As we expand Quotify into more powerful form-building and workflow tools, “quotes” was just one part of the story.
Why “Submissions” works better
- Inclusive language: “Submissions” covers quotes, enquiries, applications, registrations, and more. It doesn’t box us in.
- Broader appeal: By shifting the wording, we’re signalling that Quotify can work across industries - from trades to SaaS to professional services.
- Future-proof: As the product grows (integrations, workflows, payments, CRMs), “submissions” scales with us. It’s not tied to one use case.
The impact for users
Nothing changes about how the product works. If you’re using Quotify to generate quotes, you can keep doing exactly that. What’s different is the framing: now when you create a form and receive entries, they’re logged as Submissions.
This small wording shift makes a big difference: it means you can take Quotify into more parts of your business without it feeling out of place.
Final thoughts
Language matters. Sometimes a single word can shape how people think about your product - who it’s for, how it fits into their workflow, whether they can picture themselves using it.
By moving from Quotes to Submissions, we’ve opened the door to a wider audience while keeping the simplicity that made Quotify valuable in the first place.