Not all leads are created equal - and neither are the forms you use to collect them.
Traditional contact forms still dominate most websites, but quoting tools (like ours) are proving to be a more powerful way to engage prospects, reduce friction, and increase conversion rates. So which one actually delivers results?
The problem with traditional contact forms
These below aren’t always the case, but often contact forms will meet at least one of the following bullet points:
- High friction: Users are often met with generic fields and no indication of what kind of price or service to expect.
- Drop-offs are common: There’s no immediate value given - users fill in their details and hope for a reply.
- No instant feedback: A lead goes in, but there’s no quote, no estimate, and nothing actionable.
- Poor qualification: Businesses waste time chasing leads that aren’t a fit, simply because the form doesn’t qualify users well.
How quoting tools change the game
Let’s be honest, most people want to know the price of something pretty early on in the buying journey.
You should clearly define the features, benefits and value that your product/service offers, but as well, to be transparent, you should also declare your pricing or, at the very least, guide pricing.
So how can a quote for help?
- Instant estimates: Quotify and other quote forms gives potential clients a ballpark figure upfront, which helps set expectations.
- Better UX: It’s interactive, intuitive, and far less daunting than a static wall of fields.
- Pre-qualifies leads: By collecting more specific info through dynamic inputs, you’re filtering leads before they hit your inbox.
- Boosts trust: Being transparent with pricing or estimates builds confidence in your business.
When to use each
Use a quote form when:
- You sell a service or product with clear pricing tiers or custom quotes.
- You want to reduce unqualified leads.
- You’re aiming for a smoother sales process.
Use traditional contact forms when:
- You need open-ended messages or bespoke contact.
- You’re collecting minimal info without pricing involved.
Or perhaps you can include both? For example, on our agency website, we have both a contact form for quick contacts submissions and a quote builder for those looking for pricing.