SEO Services quote template

Package SEO by tier and keyword count, with content, link building and technical add-ons.

Digital· 4 questions· quantity + options· Instant quote
Just want the spreadsheet? £7 Excel with the pricing built in, plus a printable PDF. No account needed.
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Nothing's submitted — pricing recalculates on every answer, exactly as a customer would see it. Open full screen →

01 4 questions pre-built
02 Real-time pricing logic
03 Customer-facing PDF estimate
04 Instant email notifications
05 Fully customisable pricing
About this template

Nothing loses an SEO enquiry faster than "it depends". Give prospects a clear, self-served figure based on their goals, and the ones who book a call are already the right fit.

SEO pricing is notoriously opaque, which puts clients off. This template makes it transparent: prospects pick a package, their number of target keywords and any add-ons, and get an instant ballpark, qualifying the lead before you ever hop on a call.

Who it's for

SEO consultants, freelancers and agencies who sell audits, monthly retainers or project work, for local service businesses through to national and e-commerce sites.

What the form asks

4 questions by default, branching where the job needs it. Extend with any of Quotify's supported question types .

Q1 Choice
What do you need? One-off SEO audit · Local SEO (monthly) · National SEO (monthly) · E-commerce SEO (monthly)
Q2 Number
How many target keywords? keyword
Q3 Multi-select
Add-ons Monthly content (2 articles) · Link building · Google Business Profile · Technical SEO fixes
Q4 Choice
Website size Small (under 10 pages) · Medium · Large (50+ pages)

Make it yours in three moves

01 Set your prices Plug in your own per-job fixed prices and hourly rate, so the numbers are yours from the first enquiry.
02 Add your uplifts Callout fees, urgency multipliers and any add-on or parts pricing, layered on top of your base rates.
03 Put it to work Embed it on your website or share a direct link in listings, local groups and DMs.

Not quite your trade? Describe your business and Quotify builds you a form from scratch.

Use this template Free to start · no card needed

Your questions, answered

Last updated 2 August 2026
  • 01 How much does SEO cost in the UK?

    Monthly retainers commonly range from £400 for local campaigns to £750–£1,000+ for national or e-commerce work. One-off audits are typically £300–£500.

  • 02 What's included in an SEO package?

    Usually keyword research and targeting, on-page optimisation and reporting, with content writing, link building and technical fixes as add-ons.

  • 03 How long does SEO take to work?

    Most campaigns see meaningful movement in 3–6 months, with competitive terms taking longer.

  • 04 What's the difference between local and national SEO?

    Local SEO targets 'near me' and town-level searches, ideal for service businesses; national SEO competes for broader terms across the whole country.

  • 05 Is there a downloadable seo services quote template?

    Yes. As well as the free online version, you can buy the seo services quote pack as a spreadsheet for £7. It opens in Excel, Google Sheets or Apple Numbers, with the pricing maths already built in and a branded quote you can export to PDF. Buy once and it's yours to keep.

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